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Competition Index 

Provides pan-India variation in competition strength

Finding out competitors’ locations and identifying weak spots in their network are important inputs for marketing strategy. Competitor locations are also a deciding factor in selecting new outlet locations or rationalization of retail footprint. This dataset is ideal for such needs.

Superimposing our competitor retail network data on top of pincodewise prosperity index and traffic patterns allows one to identify gaps in the enterprise / retail networks, identifying ideal locations for enhanced retail presence.

One can now pinpoint a company’s retail strengths and competitors’ weaknesses. Current business when benchmarked against demographic and prosperity data, enables ’ground relaity’ insight, derive business trends and formulate strategy.

Industries Covered ▴

Intra-City Competition Index Estimates ▴