Know where India lives, earns and prospers — down to the smallest market.
See how many people live in a market, what its estimated per-capita income is and how prosperity varies across India. Strategist provides a common geographic view from state and district down to tehsil, town, village, pincode and city ward.
Strategist Technologies develops and maintains the Prosperity Index and the local population and per-capita-income datasets used across these maps.
2012 → 2021 → 2025 → 2030. Higher-income bands spread across more districts as local economies grow.
The progression from red/orange toward green shows more districts moving into higher per-capita-income bands.
Each measure answers a different commercial question. Used together, they give a more complete view of local market potential.
Current market size.
Annual population estimates let you work with the current market instead of waiting for the next decadal Census.
State → district → tehsil → town / village → pincode / ward
Affluence in income terms.
Compare estimated income directly at micro level. You no longer have to depend only on a proxy variable to understand local affluence.
Updated annually alongside population.
Structural affluence.
Household asset ownership provides a consistent affluence benchmark and the historical micro-level anchor used in the income framework.
Use all three measures together.
The Census remains the historical anchor, but it does not have to be the latest data point.
Built-up-area growth, school enrollment, district GDP, bank-credit growth and VIIRS nightlight are combined with official and historical data to estimate current population and per-capita income. The result is a geography-by-geography picture that can be refreshed every year.
Census • Built-up area • School enrollment • District GDP • Bank credit • VIIRS
Choose the level that matches the decision you need to make. Each geography can be analysed with prosperity, 2025 population and 2025 per-capita-income context.
Start broad.
Understand the full framework, compare geographic levels, review methodology and move from national patterns to local markets.
Connect to customer data.
Compare customer density or sales with local affluence, population and income using the geography already present in most addresses.
See inside the city.
Identify premium neighbourhoods, high-density middle markets and emerging urban zones hidden inside city averages.
Prioritize regions.
Compare districts within and across states using current market size, income and prosperity for regional expansion planning.
See how the estimates are built.
Understand the Census and official anchors, the local update signals and how the model produces annual population and per-capita-income estimates.
Move from “where is the market?” to “where should we act?”
Use current population to understand local market scale.
Compare per-capita income and prosperity across geographies on one framework.
Separate premium demand, middle-market scale and emerging opportunity.
Compare your sales, customers or network with local market potential.
See the framework in action, then move to the geography that matters to your business.